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Gillette Baldly is a razor designed specifically for head shaving and other shaving products. This brand is a transaction learning experiment that has moved forward into market for further testing. Organic social media content and programmatic advertising to spread awareness of the new brand and drive conversion.
The Southern Asia Initiative is a campaign to spread awareness of the complexities of the region to Global Ministries followers. The advent calendar provided daily action items for each of Global Ministries combined 10k Facebook and Twitter followers. Campaign included a downloadable pdf, static images, and animated gifs
P&G Good Everyday is a rewards program for people who want to make a difference. Users engage, earn rewards, and P&G donates to causes of their choice.
Landing page designs used to test four distinct consumer personas.
HTML Ads built for the google ad network and other platforms. Corresponding animated gifs where created for use in email communications. Check out some live examples here
The ARC Blue Light Teeth Whitening Kit is a new oral product that is marketed to a young generation. Product is available DTC and exclusively at Target. Created organic social media content, e-commerce images, and YouTube videos.