Professional tennis tournament with yearly attendance of 200,000 fans from 50 states and 35 countries, 50 million global viewers, and 100,000+ followers on social media.
Each year a new marketing campaign was designed. Every new look was fresh and fun while keeping a cohesive and recognizable brand. Common elements include world-class tennis players, a robust color palette, and a variety of patterns.
Created 100s of collateral pieces including; posters, tickets, event invitations, programs, billboards, and mailed promotions.
